Dumped: 10 reasons customers unsubscribe from your newsletter

One thing is worse than a low response rate to an email campaign – a rise in the number of recipients who unsubscribe. The arrival of every alert relaying the news of another lost customer hurts.

“What did I say?” you may ask.

Quite. And remember that a subscriber who does not feel that they signed up or is sick of your newsletter may just screen it out like old crud sent by Grum, the recently dismantled spam botnet. So you might be bleeding more readers than you think. Read more at the Sydney Morning Herald..



Get smart about gadget security

THE No. 1 security threat to your small business could be right in the palm of your hand as you read this report. Above all, be careful how you run your smartphone or tablet, says security expert Kevin Francis – practice manager at the enterprise software development company, Object Consulting.

“The really big factor that everyone is ignoring at the moment is mobile devices,” Francis said, adding that users assume they are “immune” from malware attacks.

Malware – short for “malicious software” – can pose as an innocent app, but it may be built to disrupt computer operations, amass sensitive data, or get unauthorised access to your computer. According to the Juniper Networks Mobile Threat Centre, last year malware attacks on smartphones and tablets more than doubled.

Read more at the Sydney Morning Herald..


How to get your marketing newsletter read

The average reader spends just 51 seconds on your email newsletter, some experts say. And most readers fail to read past the first three items on your list, says marketing agency blog, Public Relations Sydney [http://publicrelationssydney. com. au].

Given the bombardment of email these days, just getting readers to open a newsletter is tough. Still, most agree that email remains a cost-effective marketing tool that will keep playing a key role in the digital marketing mix.

Two business experts explain how to produce an email marketing letter that exploits the medium’s direct marketing clout.

Read more at the Sydney Morning Herald..

http://www.smh.com.au/small-business/smallbiz-marketing/get-your-newsletter-read-10-hot-tips-20120124- 1qf70. html#ixzz1kMknnjMK

Bah humbug! Scrooge start-ups: small money, big results

During the festive season, the mention of thrift raises the spectre of Ebeneezer Scrooge: the grasping grouch at the heart of that classic attack on compulsive frugality, A Christmas Carol.

But, experts agree, spending too much on overheads is one of the most common causes of business failure. So, despite the Scrooge stigma, miserly leanings may be a virtue. Read more at the Sydney Morning Herald

Australia’s coolest business names

Stuck for a business name? Choosing one is meant to be a creative, enjoyable process but can be hell because most names that leap to mind are bland, irrelevant or tacky.

Read more at the Sydney Morning Herald

Big bucks: the handsome gap in the marriage market

Australia’s booming wedding industry is worth $4.3 billion a year, with the average wedding costing $36,000, according to the market research group IBISWorld.
That figure marks a 6.5 per cent rise from 2010, and is predicted to grow to $4.7 billion in five years.
Scores of businesses attuned to this massive market target their marketing at the bride, while the beefy side of the bargain, the groom, goes neglected – or did.

Read more at the Sydney Morning Herald.

Your product is a dud: when to scrap a line you love

Even Google has misfires. The search giant is killing off Google Desktop and Blogger, among 10 underachieving apps, in a purge tech journal Techcrunch describes as a “bloodbath”.
But Google’s ruthless focus may merit respect. It is so easy to go into denial about a dud and keep it on for sentimental reasons – a really bad idea now. According to credit agency Dun & Bradstreet, business failures in Australia rose 12.1 per cent in the June quarter, compared to a 4.1 per cent rise in the previous quarter, with businesses stretched by the high Australian dollar and high interest rates. Read more at the Age.