Six ways to stretch your marketing dollars

Small businesses face sharp economic hardship in the year ahead, according to ANZ boss Mike Smith. Smith expects trading conditions to worsen as world economic growth slows because of fiscal woes in Europe and the United States.

Here are six tips on how to maximise your marketing without busting the budget.

Read at the Sydney Morning Herald.


Customers not buying? What to do now

Zero sales? Nothing is more depressing or humiliating than a total lack of consumer interest – a likely state given fragile consumer confidence.

Marketing expert Cian McLoughlin runs a boutique sales advisory business, which means many of his clients “are grappling with lack of sales and cash-tills which just aren’t ringing”, McLoughlin says. But he is optimistic.

“Whether you’re a plumber, a type-setter or a multi-national business, the fundamentals of sales don’t change too dramatically,” he says.

Cian.Marketing guru Cian McLoughlin.

Here are some tips on how to rake in the dollars whatever your business and the retail outlook. Story live at the Sydney Morning Herald..

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Twitter’s business brilliance: how to write viral marketing Tweets

Twitter is the best digital mechanism for convincing customers to buy – better than email and Facebook, according to a consumer survey conducted by marketing firm ExactTarget.

Twitter evangelists portray the snappy, 140-character social media platform as a “marketing powerhouse”.

If you scour the web for viral marketing tweets, however, few relevant hits roll up, suggesting that Twitter works best when just used persistently, as a cricketer nudges singles. Still, some tweets cut it more than others.

Read more at the Sydney Morning Herald.

Ten Twitter tips and tricks

Once a seemingly pointless platform for talking about what you had for breakfast, Twitter boldly evolved into a social media sensation. At last count, according to tech journal Mashable, the platform that limits your utterances to 140 characters had over 200 million users. That is an awful lot of “tweeple”.

When did you last try to reach some? Two social media experts explain how small business owners can channel Twitter’s tiny might. Read more at the Sydney Morning Herald..

Hellraiser: six flamboyant Branson publicity stunts

The countdown is under way for the first Virgin Galactic space trip. Within a year, Virgin plans to launch a spaceship from Spaceport America: a purpose-built commercial astral platform now under construction in the New Mexico desert. A ride in one of the spaceships in Virgin’s budding futuristic fleet will cost US$200,000.
Just to add to the theatre, Virgin boss Sir Richard Branson has posed for the cameras as a spaceman in a giant goldfish bowl-like helmet.
You can see why Branson is called the king of the publicity stunt.

Read more at the Sydney Morning Herald

Marketing stunts with grunt

As any marketing wizard will attest you can easily run your own publicity drive for free. All you have to do is enlist the usual social media suspects – the likes of Twitter and Facebook, and now Google+. But (yawn) running a marketing campaign that way is starting to look tired and trite.

For inspiration on building your brand without busting the budget, consider some stunts spotted by observers in the know.

The efforts below suggest that money matters less than imagination. Lateral thinking carries the day.

Read more at the Sydney Morning Herald