Stupid mistakes every start-up owner makes

The hilarious star of the spoof start-up Vooza deliberately acts dumb and promotes stupid behaviour. Witness the recent Vooza video advising budding start-up gurus to pretend to be birds.

Presumably, your start-up pursues more intelligent strategies. Still, doubtless, you commit your share of mistakes. Read at the Sydney Morning Herald..

How to flip your start-up

Even if your start-up is just scraping along, you can always dream about flipping it for a fortune. It happens.

In February, Apple bought the Australian discovery start-up Chomp for $US50 million. In June, Microsoft bought the social enterprise start-up Yammer for a dazzling $US1.2 billion. And on October 25, Yahoo snapped up the New York City-based smartphone app maker Stamped for a secret sum.

Here, two start-up experts tell how to raise your chances of getting bought out and joining the ranks of Chomp, Yammer and Stamped.

Read more at the Sydney Morning Herald.

The ultralight start-up: how to launch a business without clout or capital

Launching a start-up is easier than ever. But, because entry barriers verge on non-existent and everyone wants to be the next Facebook, Twitter or Dropbox, competition is fierce.

The intensity raises the question of how you stand out, especially if you lack clout or capital. A new business guide by Bloomberg business wiz Jason Baptiste, The Ultralight Startup, shows that you do not need an MBA, a trust fund, or even experience running your own firm to become a tech world star.

One of Baptiste’s success tips is that you should build a product you need – Foursquare founder Dennis Crowley built an early model of his product because he wanted to keep in touch with ex-colleagues.  Read more at the Sydney Morning Herald..

Twitter’s business brilliance: how to write viral marketing Tweets

Twitter is the best digital mechanism for convincing customers to buy – better than email and Facebook, according to a consumer survey conducted by marketing firm ExactTarget.

Twitter evangelists portray the snappy, 140-character social media platform as a “marketing powerhouse”.

If you scour the web for viral marketing tweets, however, few relevant hits roll up, suggesting that Twitter works best when just used persistently, as a cricketer nudges singles. Still, some tweets cut it more than others.

Read more at the Sydney Morning Herald.

Tech titan: Sydney’s $15-million e-commerce king

Growth guru Eddie Machaalani, 33, runs the e-commerce software giant BigCommerce. Based in Sydney’s Surry Hills, BigCommerce powers more than 20,000 online retailers around the world and has an Austin, Texas offshoot.

BigCommerce was inspired by “an obvious gap in the market for an easy-to-use, feature-rich e-commerce platform”, Machaalani says. His quick-click shopping cart software gives you a fully functional online store for a few hundred dollars. No coding or design know-how required.

Read more at the Sydney Morning Herald..

Crash course: vital start-up lessons

So you have a fancy name for your new business – Launchpad14 or whatever. Feeling bullish?

It is tempting to believe that you can successfully launch your business on the strength of “passion”, a spreadsheet and a couple of beers. It is tempting to believe that you are on your way to becoming the next Grabble: the Wollongong garage start-up bought by US shopping giant Walmart.

Read more at the Sydney Morning Herald