How you get Google to value your online presence and award you a coveted high ranking is a source of sustained hot debate. With its cryptic algorithm updates dubbed Panda and Penguin, Google can seem impossibly picky. Cue desperation.
Search engine optimisation (SEO) analyst Robert McAnderson likens the dozens of rivals liable to scrap for a top-10 spot on Google’s page one to “seagulls fighting over a chip”.
Here is some intel on how to wow the likes of Google by coolly applying classic and cutting-edge SEO. Read more at the Sydney Morning Herald..
So you want to get on the front page of Google? What business does not want to get there – ideally ranking in the top-ten?
One secret of getting on Google’s front page is simple. Splash the cash – and keep defending your spot by continually outbidding your competitor, irrespective of cost. Or, there is a far more frugal solution, according to Sydney-based small business strategist Robert McAnderson, author of the new book DNO the SEO Revolution: a how-to-guide for achieving permanent page-one rankings for under $100.
Even Google has misfires. The search giant is killing off Google Desktop and Blogger, among 10 underachieving apps, in a purge tech journal Techcrunch describes as a “bloodbath”.
But Google’s ruthless focus may merit respect. It is so easy to go into denial about a dud and keep it on for sentimental reasons – a really bad idea now. According to credit agency Dun & Bradstreet, business failures in Australia rose 12.1 per cent in the June quarter, compared to a 4.1 per cent rise in the previous quarter, with businesses stretched by the high Australian dollar and high interest rates. Read more at the Age.
A recent survey by software provider MYOB found that just a fraction of Australian businesses – 35 per cent – had a website. More should make the leap and broadly build a strong web presence, according to serial online entrepreneur Matt Mickiewicz.
Mickiewicz describes being easily findable on Google as “massively important”. His explanation: Google and other search giants are taking over from that dead tree dinosaur the Yellow Pages as the leading advertising medium. Read more at the Age…
The indexed web contains almost 15 billion pages, according towww.worldwidewebsize.com. So no matter how great your product, your small business site promoting it may get lost in the depths of the web. That is, unless you are deft at the dark art of SEO (search engine optimisation).
Enter search engine strategist Nicholas Carroll, who wrote the SEO entry for the 2010 Encyclopedia of Library and Information Sciences. Read more: http://www.smh.com.au/small-business/smallbiz-tech/search-engine-voodoo-littleknown-seo-tricks-20100907-14yl3.html#ixzz1M0hnTw5q